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Telling your story through art and technology

About us

Experience Interactive is a leading audiovisual design, installation and consulting company dedicated to delivering innovative solutions for live events, art or bespoke installations, and commercial and building integrated AV. Our journey began in 2013, specializing in live production and audiovisual services. In 2023, we began expanding our offerings to include experience design, system design, and consulting services. Our team is passionate about creating immersive experiences through cutting-edge audiovisual technology.

The Technologies We Understand To Tell Your Story

Audio

Audio in any form is a potent storytelling tool. It draws listerners into action and is capable of evoking a wide range of emotions. Deeper and personal connections are established between what is heard and experienced from music and sound effects. Listeners could be inspired by the sounds they hear, or they could be soothed from the aural experiences. These are just a small sample of emotive evocation on display and we believe that one of the best ways for your audience to experience your story is through sound - both the idea we understand, and the technology behind it

Video

Video as a communication tool is increasing constantly whether for information or entertainment. YouTube alone has more than one billion users viewing content every day. Good visual story using video technology will be able to transport your audience to the world you've created. The use of video as a tool allows you to easily tell your story to your audience and others. It is more fun and engaging to watch, and is much easier to understand and absorb. Video in any format is immersive and captivating. And from our perspective, when video can be engaged with, it can become a highly memorable and often positive experience

Lighting

Lighting is considered one of the most underrated and misunderstood components in an interactive, storytelling experience. Yet it has a significant effect for an audience when they're experience a story. When lighting is used with intent and direction, it is capable of rousing emotions and natural reactions (such as through colour), setting the mood of your story, and can direct your audience to move them forward as your story is being told. Good lighting encompasses all of those things - the technology and the notion, both of which we understand

The Process

1. Discover

Asking questions, conducting research and finding insights

2. Define

Using the insights discovered into a clearly defined action statement

3. Develop

Ideation and prototyping of a collection of potential solutions to the problem

4. Deliver

Finalization and delivery of the best solution including evaluating its impact

Our Approach

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Discovery

The Discovery phase is our exploration mission. We look to develop a deep understanding of your overall goals and the problem at hand. We put on our scientist hats on and do extensive research. We want to know what the scale of the problem, how complex it is and any key contextual information that may be of influence.

This allows us to think more broadly about the problem and look deeper into relationship of the information we find. We think about how your audience may think of your story at it is now and how they may relate to the current technologies you use when you engage with them.

Most importantly, in the Discovery phase, we take a broad approach and may develop more questions which may help us create better solutions or outcomes in the phases that follow.

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Define

In the Define phase, we take all of the information and knowledge we gained in the Discovery phase and distil them into useable and concise problem statement. Here we go from broad, out-of-the-box thinking to a narrow focus. It is in this phase that we know exactly what the problem is and what needs to be solved.

When we know what the problem is, we begin to connect all the "dots". Our findings from the Discovery phase is synthesized and we look for any correlations or tensions that are present or may arise.

We then accurately define what kind of experience your audience resonates to and the preferred technologies they understand best. This allows us to help you tell your story more clearly to them; which in turn will give them better connection to the story and a more positive experience with you and your brand.

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Develop

The Develop phase is where we put our thinking hats on. Now that we've understood your overall goals, who your audience is, how they currently react to your story, and accurately defined the problem, we then move into the "engineering" or "creative" part of the process.

It is here that we come up with several prototypes and experiment with them. We brainstorm further and develop many solutions of a technology-based designed experience. This phase sees us running testing of the solutions we've come up with and we gather feedback against each test conducted. Our key is accumulating enough failures to be able to expand and iterate. We want to ensure that we have a collection of viable and effective solutions.

Our activities in this phase allow us to then refine and select the best outcome to carry forward into the next and last phase.

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Deliver

The Deliver phase is the final phase of our process. From the Develop phase, we gather the most promising experiences, evaluate them extensively and then run further testing, validation and iteration exercises. We aim to have a technology-based experience which performs well in addressing the initial problem (in consideration of the feedback gathered from the previous phase).

With the chosen experience, we run deeper testing, validaiton and iteration measures which will then enable us to come closer to these step's two final activities: preparing to launch and product implementation.

To ensure that our activities within this phase continue to address the initial problem, we run sufficient post-implementation evaluation activities which helps all stakeholders with monitoring and checking product effectiveness. This also helps us respond quicker and make bettered informed adjustments and improvements if needed.

Our Clients

Experience Interactive has had the privilege to collaborate with a diverse range of clients. Our partnerships reflect our commitment to excellence and innovation in every project we undertake.

Contact Us

info@exinteractive.com.au